Netflix Was Reportedly ‘Unhappy’ With Meghan Markle’s As Ever Brand Prior to Ending Partnership

Netflix was reportedly “not happy” with Meghan Markle’s lifestyle brand, As Ever, before announcing its decision to part ways with the company, according to the Daily Mail.

“They were not happy with the fact that no one really cared about the brand – so when they were looking to create As Ever areas in Netflix House there was no appetite for it,” a source told the outlet on Tuesday, March 10. “It just didn’t fit with Squid Game or Stranger Things or Bridgerton like they had hoped.”

The Duchess of Sussex launched her lifestyle brand in April 2025, selling jams, California-harvested honey, and teas, among other items, via their website.

Another source told the Daily Mail that Meghan, 44, is excited to take “complete control” of her company and hopes to take the brand “global.”

The streaming service announced its decision on Friday, sharing a statement with Deadline.

“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” the statement began. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

In addition to As Ever, Netflix reportedly has “no plans” to air a third season of the former royal’s series, With Love, Meghan, a source told People in January.