Victoria Justice debuted a playful new persona on Wednesday, February 18, taking to Instagram with a “little belated Galentine’s Day post 💘🥹” and introducing fans to her pink-haired alter ego: “Joelle 💕 do we like her?!”
The actress and singer, 32, leaned fully into the transformation with a long, bubblegum-pink wig styled in soft layers and full fringe. The cotton-candy hue framed her face and instantly set the tone for the night-out snaps.
She paired the statement hair with a fitted, sleeveless gray mini dress with subtle side cutouts and a body-skimming silhouette that balanced the playful wig with a more understated base.
Victoria Justice / Instagram
In one shot, she held a microphone under neon lights, tossing the pink strands over her shoulder, while another showed her posing curbside with friends equally committed to the theme with fluffy pink hats, wigs, faux fur, and edgy black leather.
Victoria Justice / Instagram
Justice kept her glam polished with winged liner, softly sculpted cheeks and a glossy lip, letting the hair do all of the talking.
Fans were instantly obsessed, flooding the comments with “Love love 😍” and “in loveeeee with the pink hair 😍.”